RPA IN PHARMACEUTICALS: HERE’S WHY RPA IS RELEVANT IN THE PHARMA INDUSTRY
“It is health that is real wealth, and not pieces of gold and silver,” said Mahatma Gandhi.
And with rapid advancements in science and medical interventions in course of the past decade, life expectancy has taken a leap and deadly diseases that once signified the end of all hope and will to live are now being prevented and eradicated on a large scale. And a large part of the credit for such rapid medical advancement goes to the pharmaceutical industry.
From major breakthroughs in internal medications and drugs, to producing vaccines to eradicate deadly diseases like polio, the pharma industry has been working around the clock to ensure general well-being of individuals and groups across the globe. However, like any other industry, the tasks performed by professionals working in this industry are continuous in nature, and as a result, require constant analysis and research in order to evaluate the existing interventions, as well as come up with new ones. And in such a scenario, repetitive tasks such as documentation of case-studies, data entry and regulatory submission can bog down the pharmaceutical industry and pose obstacles to performing other, more stimulating and important activities such as research and experimenting. And here’s where process bots can step in, and take over.
In one of our earlier blogs, we had discussed the various implications of AI in the pharma industry (you can check the blog here) Today, let’s check out some of the ways in which RPA can bring about a world of positive change in the pharma industry:
1. TOO MANY CASES? RPA TO THE RESCUE!
According to a study by Ernst and Young, approximately 7,00,000 adverse-event cases are processed annually by one large pharma company. Consequently, efficient documentation and retrieval of these case-studies can be an extremely tedious and time-consuming process. A sizable amount of resources belonging to the Pharmacovigilance (PV) department tend to be spent on maintaining and retrieving different types of data, that differ in terms of their quality and structure. With RPA implementation, the entire process of maintaining case-studies can be made more efficient and cost-effective. Process bots can structure your case-studies systematically in relevant databases, so that you can procure the necessary case-studies in a hassle-free and efficient manner.
2. HAVE YOU TRIED OUT THE ‘TRIAL MASTER’ YET?
While clinical trials can be extremely informative and insightful in various medical interventions and research subjects, recording information obtained in course of the clinical trial is still largely manual in most pharmaceutical companies. If pharma professionals are to spend long hours recording and documenting clinical information, would they have enough time left for much else?
And for this reason, the ‘trial master’ software serves as an electronic knowledge repository for clinical trials; documenting your clinical data systematically and efficiently, and thus taking off a major burden from the shoulders of the pharmaceutical industry.
3. REGULATORY SUBMISSION? SUBMIT THIS WORK TO YOUR BOT!
The regulatory submission process, which consists of activities such as compiling clinical information into a dossier, and tracking document status, tends to take up a considerably long time and efforts. It has been found that RPA can significantly increase employee productivity by taking over the rule-based submission processes from pharma professionals.
4. RPA CAN HELP WITH A SMOOTH SAIL OF SALES!
It’s no secret that mere manufacturing of a product does not suffice. Sales acts as the sturdy bridge that facilitates the entire transaction process between the buyer and seller. With cut-throat competition and increasing demand in the market, innovative and unique strategies of selling products is the need of the hour. So, it follows that the sales department of any company cannot afford to be bogged down by repetitive tasks like data entry and documentation, that tend to leave very less time for other tasks to be performed. The pharma industry is no different. Process bots can step in and make sales processes much more efficient and less time consuming. RPA can be used in pharma sales to perform tasks such as setting up meetings and reminders, maintaining and retrieving sales data, and providing clinical information.
The pharmaceutical industry plays a vital role in healthcare and well-being, and implementing RPA in this domain can bring about a number of positive changes by relieving its professionals of repetitive, monotonous tasks, and paving way to more stimulating and path-breaking activities.
Source: Ernst & Young