Tom Fishburne says: “The best marketing doesn’t feel like marketing.”
Today, few products or services stand a chance in the global market without proper marketing. Moreover, traditional forms of advertising such as print ads, hoardings and television and radio promotion have to be strongly supported by digital marketing across digital platforms. Thus, as a marketer, one needs to think out of the box in order to attract audiences towards the product or service. Besides, one also needs to consider the technical aspects relating to analytics. Then, should a marketer also be expected to handle rule-based tasks that take up excessive time and prevent growth? We’re back with a blog, and today, it’s time to consider the role of RPA in marketing.
1.WHAT WOULD ONE RATHER DO: ENTER DATA, OR ANALYSE IT?
Freeing the marketer from these rule-based tasks would mean allocating sufficient time for other more productive processes. These include considering the audience engagement with the marketing campaigns on various platforms; short listing the best marketing strategy and/or coming up with new ones; and carrying out predictions based on the audiences’ reception of the current strategies. That’s why RPA bots take over your monotonous data entry tasks, so you can achieve the bigger goals!
2. RPA BOTS CAN ALSO BE ACTIVE ON SOCIAL MEDIA!
No, humans aren’t the only social media geeks. With RPA in marketing, your bot can send across bulk messages on different social media platforms! While coming up with new deals and offers can be productive, sending across the same message to multiple persons on social media can be just the opposite. And so, RPA bots can send these bulk messages informing people about your new offerings, while you focus on turning it into a huge success!
3. YOUR DATA ALSO REQUIRES TO BE CLEANSED…
Marketing involves large chunks of information, and it might become difficult to monitor the accuracy of so much data. With RPA, the bot can now detect inaccurate or incomplete data and ensure that there is no incorrect information in the data systems. RPA can also ensure that the data cleansing process is efficient.
4.WHAT’S YOUR COMPETITOR’S NEXT MOVE?
Competitor analysis is very important for one to be updated with the latest trends in marketing. However, keeping consistent track of competitors’ promotional events and strategies can be time-consuming. Your software bot can now help you track your competitors’ moves! It does so by notifying the employee every time a competing brand sets up its website or organizes an event. It also helps to track any new marketing campaigns set up by the competitors.
Process bots can also contribute in various other marketing processes, including customer support, preparing reports, advertising spend management and so on. In today’s world, marketing is the key to a successful business. And RPA in marketing can be extremely beneficial to the industry!