HERE ARE 6 BENEFITS OF RPA AND AI IN THE HOTEL INDUSTRY!

Blogs > HERE ARE 6 BENEFITS OF RPA AND AI IN THE HOTEL INDUSTRY!

“True hospitality consists of giving the best of yourself to your guests,” said Eleanor Roosevelt.

Travelling and exploring new cultures and cuisines certainly unfolds an exciting world before us. With massive diversity in this planet , there’s plenty of room for discovering the world around us. However, while exploring new places and cultures, have we thought about the efforts involved in creating a world conducive to our adventures? The hospitality industry leaves no stone unturned to ensure that this process of exploration is made comfortable for every tourist. From accommodation and transportation to food and luxury facilities, the hospitality industry works around the clock to ensure we make good memories.

In such situations, it often becomes tedious for humans to be everywhere. And that’s where AI steps in! We’re back with a blog; and today, it’s time to consider some ways in which AI can work wonders in the hotel and hospitality sector. Before we go, check out our previous blog on RPA in travel if you haven’t yet!

1. NEW GUESTS? ALLOW AUTOMATION TO LAY THE RED CARPET…

Welcoming new guests and ensuring their comfortable stay is every hotel’s responsibility. However, the more luxurious the hotel, the more the number of clients; and more the efforts exerted by the staff. That’s where automation and AI step in to make life more efficient. With guestroom automation, hotel rooms can now be automated to adjust temperature in accordance with the ‘occupied’ or ‘vacant’ status of a room. Moreover, with the Guest Automation System being applied in leading five-star hotels today, guests can operate all electrical appliances (including the A.C., fan and lights) using the ‘master switch’. The Shangri-La hotel in UAE famously applies guestroom automation in providing day-to-day hospitality services to its guests.

2. ENTER, GUESTS! SO…ENTER MORE DATA?

The entry and exit of your guests translates into a lot of data entry. And this task induces monotony for the hotel staff. The good news is that this data entry task is very much ‘automable’! With automation, all your data pertaining to the occupancy status of the rooms as well as crucial information to promote sustainable living – such as data on energy saving and staff responses to guest calls – can now be taken care of.

3. BECAUSE THE ENVIRONMENT HOSTS US EVERYDAY…

Just like a hotel hosts its guests on a daily basis, the environment around us also hosts us every single day, providing the necessary resources and space. And so, it follows that we, as a society, owe it back to nature. A report by Energy Star states that 47,000 hotels across America incur an annual expenditure of $2,196 per available room, which amounts to 6% of all operating costs.

This alarming statistic is reason enough for the hotel industry to begin to consider environment-friendly alternatives on priority. AI is here to help you out in your journey towards a sustainable living. It does so by enabling all electrical appliances in a room to be automatically switched off when the occupancy status of the room changes to ‘vacant’. What’s more, the electricity automatically switches to standby mode when the guest is not in the room, but still somewhere in the vicinity (for e.g. at the balcony).

4. KNOCK, KNOCK! CHAT-BOT SERVICE…

Like in many other domains, chat-bots and virtual assistants are very important in the hospitality industry, too. They are available to your guests 24/7, answering questions and providing assistance. These allow for more efficient customer service, preventing any delays in attending to your guests while also providing a much-needed respite to the hotel staff.

5. NOW, YOUR MOBILE PHONE IS LITERALLY THE ‘KEY’…

No, the word ‘key’ isn’t just a metaphor. With the digital transformation attaining unimaginable heights, your phone can literally act as the key to your hotel-room! Now, some five-star hotels have enabled digital check-in for their guests. Here, the guests can check into their hotel rooms using the hotel app instead of queuing up at the reception to collect the room keys. This is not only a major time-saver for the guests, but also allows the hotel staff to engage in more productive tasks within hospitality.

6. “HOW DID WE FARE?” NOW, YOUR HOTEL GUESTS CAN FEEL FREE TO SHARE…

Guest reviews are very important sources of constructive feedback for any hotel; however, it often happens that this feedback is not very comprehensive due to lack of time on part of the guest. Moreover, hotels are often apprehensive to directly approach guests for their feedback. Automating the guest review process ensures that guests who have recently checked out of the hotel receive custom emails requesting their feedback. This allows guests to fill up the feedback forms in a relaxed manner while also increasing the possibility of a more in-depth feedback.

CONCLUSION

While digitization is the way to go for any hotel to increase its efficiency, it cannot replace the personal touch provided by human staff. The key to successful automation in this industry is to identify the processes that are indeed monotonous and to automate them in order to increase overall efficiency and promote employee growth.

SOURCES:

1. HospitalityTech
2. Revfine
3. Energy Star
4. Pacific Controls

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